Incomes Unlimited Bandit Sign Co-Op

18 x 24 is the easiest to read as traffic is going by at 30 - 50 m.p.h. or even at major intersections when stopped back in traffic they can be seen from a distance. A 16 x 24 sign will give you plenty of exposure and will last 3 to 5 times as long as the 18 x 24. 12 x 18 size signs are less noticeable and should be used in areas where a complete stop is required or in the inner regions of a neighborhood.

Your call volume will increase dramatically after a weekend using 18 x 24 or the 16 x 24 Bandit Signs, and contrasted with 12 x 18 the calls will come in but probably not as high as with the the larger signs.

The 12 x 18 however will typically be out for a little longer. You can expect the 18 x 24’s to last about the same amount of time as running an ad in the newspaper 3 days to a week. The 16 x 24, depending where you place them, will last almost as long as the 12 x 18 but with tons more exposure.

We’ve tested every color under the sun for our Bandit Signs, so the colors we offer are colors that work. Some people can swear on a certain color combination, others swear that another works better, it comes down to regional areas at times, but, we’ve had the best results with blue and white.

Your message is the most important thing besides you phone number that you can put on your signs. Your message should be short and simple. If you’re driving down the road at 40 mph, you have about 3-5 seconds to read the sign. If your message has 5 or more lines, most of your audiences, those that are driving, aren’t going to be able to read it in that few seconds, so the rule

KISS rule applies. You need to keep the message simple and to the point.

In our experience and tests, we have found that using a phone number on your Bandit Signs is strongly recommended over using a website. This is mainly because people tend to write a phone number down and with a website, they tend to try to memorize it, so that by the time they get home, they probably only remember part of it or none at all. And if they get to searching online, they’re going to be able to look at all your competition. A phone number on your Bandit Signs works much better.

There’s also some question as to what type of phone number you should put on your signs, (cell, office, voicemail, home, 800 numbers). We feel voicemails are a great way to track the results of different marketing messages. You can set up different voicemails though services like 800link.com, and you can assign a different voicemail to each campaign that you use. An exception to that is a vanity 800 number like 800-BUY-KWIK.

We recommend that you put out 20 to 25 signs in an area in which you wish to market. If you order 500 signs, do not put them all out in that area you’re marketing, city ordinances do not allow that. After you put your 20 to 25 signs out in one area, rotate areas. Don’t over saturate an area to a point to where people will notice them, not ignore them because there are so many. People will notice these signs when they target what they need, when you tell your customer what you do, rather than who you are.

As far as areas to target, major intersections and off of exit ramps from the highway. Also, my favorite are long stretches 40 mph road, put the signs out on the side of the road about 10-20 feet off the road and a quarter to a half mile apart going both ways.

The best times to put out Bandit Signs are on Fridays late afternoon, and evenings.

With these tips, you will have a great experience using Bandit Signs!